Let's Build Together
Operational for New Client Workflows

Engineering Predictable
Revenue Machines

GTM Engineer specializing in Clay orchestration, AI-powered prospecting, and automated sales infrastructure. I bridge the gap between data engineering and outbound growth to build systems that scale.

6+ Years GTM Exp.
Clay Power User
100% Automated Pipelines
Clay Workflows Make.com / n8n Apollo / Instantly API Integrations Web Scraping AI Prospecting Data Pipelines Ocean.io
SERVICES

GTM Engineering Solutions

I bridge the gap between complex data engineering and high-performance sales outreach using the modern GTM stack.

Legacy outbound is dead. Modern revenue teams require hyper-targeted data enrichment and AI-driven workflows to break through the noise. My systems combine **Clay orchestration**, automated intelligence, and bespoke outreach to turn cold prospects into predictable pipeline.

Lohit Boruah
6+ Years of experience

Building Data-Driven
Marketing Systems

I'm a GTM Engineer with 5+ years of experience transforming marketing operations into high-performance revenue engines. I specialize in Google Tag Manager, GA4, and conversion tracking to help businesses make smarter, data-backed decisions.

My mission is simple: bridge the gap between marketing and technology to create tracking systems that are accurate, scalable, and actionable.

🛠️

Core Expertise

Tag Management
GTM, GTM Server-Side, Custom Variables
Analytics & Reporting
GA4, BigQuery, Looker Studio
Conversion Tracking
Google Ads, Meta Pixel, CAPI
Optimization
A/B Testing, CRO, Event Tracking
E-commerce Tracking Lead Generation SaaS Analytics Multi-Channel Attribution
Let's Work Together →
OUR APPROACH

The GTM Engineer Difference
A Complete Enablement Stack

Transform your GTM operations with our proven four-pillar approach that combines learning, reinforcement, activation, and analytics for sustained growth.

System
Engine
1

Audit

Deep-dive analysis of your current tech stack to identify data decay, workflow bottlenecks, and missed conversion signals.

2

Architect

Designing custom Clay workflows and multi-source enrichment pipelines that align perfectly with your unique ICP and sales goals.

3

Automate

Deploying the logic via Make.com and n8n to build a "hands-free" engine that personalizes outreach using AI at massive scale.

4

Optimize

Continuous system refinement using real-time deliverability data and A/B testing to ensure your revenue engine never stops compounding.

Modern revenue teams can no longer rely on manual effort to hit ambitious targets. My GTM Engineering protocol replaces fragmented tools with unified, AI-orchestrated systems—turning complex data into a predictable, high-conversion outreach machine that scales as fast as you do.

Access an Enterprise-Grade
GTM Stack without the
Overhead or Complexity.

I provide the infrastructure so you can focus on the deals. My workflows leverage over $10,000/mo in premium data enrichment, AI, and automation credits—included in every engagement to ensure your outbound never hits a ceiling.

Scale Your Infrastructure
Clay
Apollo
Bettercontact
Make
Prospeo
Clay
Enterprise Enrichment
Maximize deliverability with real context and signals
Evolve weekly - keep what works, remove what doesn't
Deep-dive into your product, process, and ICP
Campaigns built with 10-20 signal-based triggers
Every message tailored to ICP segments and timing
20+ email angles split-tested across tone and structure
Refine copy and targeting based on live reply data
Workflows launched that make every email feel bespoke

Go-to-Market campaigns
that actually convert.

Engineered for intent, layered with triggers, data enriched and buyer context baked in.

Book a free strategy call →

Scaling revenue with our partners' technologies

bettercontact instantly make hubspot clay Apollo
bettercontact instantly make hubspot clay Apollo

Systems Deployment Path

A structured engineering approach to taking your GTM from manual to automated.

01
Architecture Audit

Architecture Deep-Dive

  • Technical audit of your current outbound stack, CRM logic, and data health.
  • Identification of "leaky" funnels and manual bottlenecks in your sales process.
  • Mapping out the specific Clay and Make.com integrations required for your ICP.
02
System Blueprint

The GTM Technical Blueprint

  • Receive a complete systems diagram of your new automated engine.
  • Detailed roadmap of data sources, AI prompts, and enrichment waterfalls.
  • Clear projection of pipeline impact and operational hours saved.
03
Rapid Build

Infrastructure Build-Out

  • I build your Clay tables, Make.com scenarios, and Smartlead/Instantly setups.
  • Configuration of technical deliverability (SPF, DKIM, DMARC) and inbox warmups.
  • Integration of AI copywriting models trained on your specific brand voice.
04
Activation

System Activation & Launch

  • Live deployment of the automated outbound sequences.
  • Real-time monitoring of lead quality and response sentiment.
  • Hands-on training for your team to handle the incoming high-intent replies.
05
Optimization

Continuous Optimization

  • Bi-weekly technical reviews to refine AI prompts and data filtering.
  • Quarterly infrastructure upgrades to include the latest GTM tech releases.
  • Scaling the system to new segments as your revenue engine compounds.

Client Success Stories

Real results from high-growth B2B teams.

"The GTM Engineering team transformed our outbound process. We saw a 40% increase in meetings within the first month."

John Doe CEO, TechFlow

"Finally, a team that understands the intersection of Sales and Engineering. Highly recommended for scaling."

Sarah Chen VP of Sales, ScaleUp

"Our tech stack is finally talking to each other. The clarity we have now is worth every penny."

Michael Ross Founder, LeadGen AI

Book a 15-Min Audit

Select a time that works for you to discuss your GTM infrastructure.

System FAQs

Technical answers for founders and GTM leaders looking to scale.

Initial technical audits are completed within 7 days. Most custom Clay workflows and automated outbound engines are fully operational and sending within 14–21 days. You will see live "data-wins" almost immediately after the audit phase.

No. I act as the "Technical Architect" for your sales team. I remove the manual burden of prospecting, cleaning data, and writing emails, allowing your reps to focus exclusively on what they do best: **closing high-intent prospects.**

I specialize in the "Power Stack": Clay for waterfall enrichment, Make.com/n8n for system orchestration, Instantly/Smartlead for deliverability, and Apollo/Prospeo for raw data. I also integrate seamlessly with Salesforce and HubSpot via custom API connections.

A major advantage of working with me is that I leverage my own enterprise-grade GTM stack. I cover over $10k/mo in credit costs across premium tools like Clay and various data providers, meaning you don't need to manage dozens of separate, expensive subscriptions.

Absolutely. While I architect and maintain the "brain" of the operation, all workflows, leads generated, and CRM logic belong to you. My goal is to build an asset for your company that compounds in value over time.

The "Engineering Difference" is that I don't use generic lists. I build custom scrapers and AI-prompts that look for specific triggers—like recent job hires, tech-stack changes, or specific keywords in LinkedIn posts—to find prospects that traditional databases miss.